Premium Food and Wine

Tell us how you think we can grow South Australia’s reputation as the nation’s food and wine state.

The third GOVchat provides you with an opportunity to let us know what your ideas are on enhancing South Australia's reputation as the nation's food and wine state.

Seeking your ideas

On 25 November 2015, between 5:30pm and 7:30pm we want to hear from you! Call 1800 216 506 to share your ideas - call up at a time that suits you within the two hour window.

If you can't call us on the night, you can add your ideas to the online discussion on this page. And if you have more suggestions or want to discuss your idea in more detail, we’d still love to hear from you on the 25th!

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Jane Saeger

04 Dec 2015

Just a thought, but family is family. Adelaide is a sister city to Austin, Texas (USA). That means Adelaide has a part to play in the Central Texas culinary community. If not doing so already, why not participate in the annual Austin Food and Wine Festival and educate Texans (and many others) on their extended family's food and wine tastes from the wonderful state of South Australia. A perfect opportunity to stand out in the crowd. http://www.austinfoodandwinefestival.com/ Also, consider utilizing vehicle wrap ad campaigns at strategic international locations and events. Case studies prove their worth (JetBlue Airways, Dreyers Ice Cream).

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Primary Industries and Regions SA > Jane Saeger

04 Dec 2015

That sounds like a good opportunity, thanks Jane.

Tony Belperio

03 Dec 2015

I missed the phone-in so I am providing a late suggestion.
In Italy, there is a highly successful food/tourism movement controlled by an accreditation system known as Agroturismo. A family farm providing food and accomodation accredited under this scheme has to produce everything on site; wine, olive oil, flour, bread, salami, sausages, meat, etc. It is very successful, and a highly recommended way of visiting the countryside and its people, with significant benefits for family farms. In South Australia we could not replicate producing everything on one farm (our farms are not diversified enough), but we could adopt it to key regions, the obvious being Barossa, McLaren Vale, Ceduna, Port Lincoln, Kangaroo Isaland, Crystal brook, etc etc. The key is the accreditation of the individual accomodation/restuarant to give authenticity to the claims that everything served is locally produced.

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Primary Industries and Regions SA > Tony Belperio

04 Dec 2015

What a great idea, thanks Tony.

Tracey Coad

02 Dec 2015

Just adding to my previous comments: perhaps the industry could be set up with a star rating system similar to the hotel accommodation rating system. It could be based on a benchmark system with each star rating representing category achievements like chemical free or free range farming. This would encourage companies to embrace new technologies in their aspiration to achieve higher star ratings.
Tracey Coad

Government Agency

Primary Industries and Regions SA > Tracey Coad

03 Dec 2015

Thanks for your idea, Tracey.

Marj McKenzie

26 Nov 2015

I have recently traveled in a motorhome holiday to the Eyre Peninsula and was amazed at the seafood there.
I suggest a "seafood" holiday package could be promoted- perhaps fly to Port Lincoln, hire a car, drive for a week visiting Coffin Bay, Elliston, Venus Bay, Streaky Bay sampling a local seafood dish along with SA wine.

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Primary Industries and Regions SA > Marj McKenzie

26 Nov 2015

Did someone say oysters! Great idea, thanks Marj.

Robyn Wood

26 Nov 2015

One way of enhancing our clean green food reputation is to extend the moratorium on growing genetically modified crops to a permanent ban, and to stop allowing trial crops of genetically modified organisms.

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Primary Industries and Regions SA > Robyn Wood

26 Nov 2015

Thanks Robyn.

Tracey Coad

26 Nov 2015

I've noticed some fledgling companies flooding the market that have little experience in the industry. If the state has too many of these companies the outcome will be that the quality of produce and standards within the industry will decline. Of course this will drive prices down where no one ends up winning. This could have a big impact on how the State is perceived in terms of the quality of production. I believe to attract innovation in an industry you need to encourage growth but there should be a Government body to regulate the industry. Their role would be to ensure the market isn't flooded with companies that have little knowledge of the industry, that see an opportunity to make quick profits by making shortcuts that drive prices down but affect the quality of production. I also think it is important to encourage organic farming - perhaps the Government regulator could also be responsible for offering special incentives and grants for companies that invest in clean energy and/or apply certificed organic practices in their farming.

Government Agency: Service SA

Tracey Coad

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Primary Industries and Regions SA > Tracey Coad

26 Nov 2015

Thanks for sharing your observations and comments, Tracey.

Tracey Coad > Tracey Coad

27 Nov 2015

Just adding to my previous comments: perhaps the industry could be set up with a star rating system similar to the hotel accommodation rating system. It could be based on a benchmark system with each star rating representing category achievements like chemical free or free range farming. This would encourage companies to embrace new technologies in their aspiration to achieve higher star ratings.

David Hammond

25 Nov 2015

We need to learn from sectors such as the Wine Industry and aim for high margin premium quality produce from our agribusiness sector. There are key markets which will seek high quality and pay for it. Positioning ourselves as clean secure and focused on consistent quality will position SA not only as a target for investment, but as a go to supplier for high end markets.
Tasmania is ahead of SA currently in regards to market perception along this line, however if we can get the message out that SA produce is worlds best practice and high quality, we can get the markets talking about SA instead of Tas.

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Primary Industries and Regions SA > David Hammond

26 Nov 2015

Interesting point, thanks David.

Kristie Johnson

25 Nov 2015

I'm part of a group of friends who are committed to environmentally sustainable farming etc. Our interests also extend to responsible harvesting/picking for the wine industry. Marketing campaigns targeting vegan, vegetarian, environmentally conscious consumers with organic, green and clean wines would be successful in SA and overseas. Plus so much fun to have a point of difference.

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Primary Industries and Regions SA > Kristie Johnson

25 Nov 2015

Thank you Kristie we appreciate your comments

Jack Desbiolles

25 Nov 2015

Hi,
As a long term resident of Adelaide, I see a great potential and ‘screaming’ opportunities to really develop our clean and green reputation across our food and wine industry. These include expanding research efforts in sustainable food production, particularly developing organic and bio-intensive agriculture models that produce cost-competitive and quality food, developing low-carbon footprint local food production systems, empowering indigenous businesses to integrate native food into the restaurant value chain, etc.. These opportunities represent an exciting future for both niche and mainstream markets, to promote long term development and stability in our communities, and most importantly to greatly inspire our youth. More and more people in my community are really concerned about the direction taken by the SA and Federal Governments in seeking to create and expand an Australian role in the nuclear fuel cycle, from mining radio-active ore, to converting/enriching uranium, to storing high level nuclear waste, to building and using nuclear power plants. Simply put, I see such vision as totally incompatible and a real threat to SA’s reputation of clean and green food and wine industries and any attempt to grow such reputation. The truth is the community at large does not want a role in the nuclear cycle, and pushing such agenda will divide communities, and do so on very poorly justified grounds. There are so much more exciting visions combining sustainable, renewable and safe energies which can go hand in hand with growing SA reputation as the nation’s food and wine state. We need visionary leadership at Government levels, not pushed around by corporate interests, and leadership which will bring people together in these challenging times.

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Primary Industries and Regions SA > Jack Desbiolles

25 Nov 2015

Thank you Jack

Amanda Rowe

25 Nov 2015

Just registered on Yoursay and noticed that in Areas of Interest field, Food and Wine isn't an option.....perhaps worth considering that it be added.
The focus on premium food and wine from a clean, green environment is a great marketing concept for the SA Government, however producers/business owners investing in the food and wine industry need protection within Legislative Acts to ensure that the clean, green environment that is used to produce these premium products and used to brand SA businesses and products can be maintained. Currently, under the Major Projects Act there does not seem to be any protection for these businesses or their branded products. So an SME that is producing a locally farmed product in the 'clean, green environment' and is branded being produced in a 'clean green environment' can have a Major Project approved by the SA Government which kills their brand and their business with no protection or compensation. We need to protect the people that invest their money and time into feeding the population.

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Primary Industries and Regions SA > Amanda Rowe

25 Nov 2015

Thanks for your feedback and ideas, Amanda.

Government Agency

YourSAy Team > Amanda Rowe

26 Nov 2015

Thanks for the feedback on this Amanda. We'll consider this as an option.

David Paul Jobling

24 Nov 2015

I would like to create more purpose built experiences that attract a family audience as well as a more culturally diverse one by developing theatre fair picnics and dinners with a range of activities

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Primary Industries and Regions SA > David Paul Jobling

24 Nov 2015

Great idea, David.

David Paul Jobling > David Paul Jobling

24 Nov 2015

Okay, I was on the phone; let me make a clearer suggestion.

I have written programs for education units at Sydney's Royal Botanic Gardens for example, some of them about food in the herb garden, bush tucker.. a range of things really. Also elsewhere I have looked at programs of community action where groups bring things together, have a Fair.

Over time these types of activities have been peeled back due to large costs involved for public insurance public liability that sort of thing; post 9/11

I think drawing Local Council and organisations together for Fairs or Fetes that include a stay-over option, a mini-festival (I hate to use the word Festival because I can hear people saying "Not another Festival") or a dalliance.. whatever you call it what it boils down to is a set of educational and entertainment programs that land in a region for a couple of days and involve everyone in an exchange of skills , products, that happens every year or every three months and becomes a tradition.. deliberately off the mainstream 'Festival' stage and coming from a more grassroots upwards social folk level, a community level...
An Expo that travels like the Mobile Library used to.. package some experiences for different venues/parks/recreational points of interest and call people in.. make it a mobile media unit and set up a youtube channel, broadcast podcast from the people

David Paul Jobling > David Paul Jobling

24 Nov 2015

Get community broadcasters and not for profits involved; food saving, growing, local produce, the whole kit and keboobale and involve our multicultural communities to be part of the whole fact finding educational process; this is the new age of technology, set up something that provides material you want out there that does not exist and it will find an audience..

David Paul Jobling > David Paul Jobling

24 Nov 2015

South Australians are a proud people and resilient ones as well; they have great dignity and often come together to build structure in their isolated communities. They learn the local land and the secrets it holds not just through farming or growing on it but by seeing it every day and knowing how it moves and changes. This is a fabulous place, so wild and colourful; you can taste it depending on where you are. A lot has been written here about the food and the wine by local people; everything from how to make a jam through to poetry about the wines and don't you see the romance in bringing all of those types of artistic elements into a production of some sort - I don't mean a stage play - I mean an interactive performance (if you wish) - a range of options..

Maybe I am talking about a travelling road show that is pretending to be an old school Church Fete or Local Fair.. (okay, rant over)

David Paul Jobling > David Paul Jobling

24 Nov 2015

No it isn't. I think the remarks about including microbreweries are positive; food and wine is part of a bigger picture that is out there; if it is a core element in the frame you can not really ignore beverages other than wine otherwise you immediately start confining your target audience do you not?

That is whay my thinking is to incorporate include things from a community base upwards; meaning I think it is important to consider duty of care when it comes to promoting alcohol in the community as it were. I am not against it; far from it. However having something with a family focus means having something that includes options besides beer or wine doesn't it and there producers of local beverages like apple juice and cider etc are there not?

I think the desire to promote the product you have a brief to promote should not create a blinding tree that stops you from seeing the wood ;-)

Paul Sweeney

24 Nov 2015

As a Marketing and Sales Devotee, and an E-Magazine Publisher I'm aware that one of the biggest challenges for just about any business is getting your story out and getting people to try your product. People need to be encouraged to try your product or service without risk to them, they may not know enough about the brand, eg what happens if they don't like it?

The cost of getting a customer is highest if you only sell to them one time, that cost goes down as you sell to them over and over. Traditional paper based media is dead, embrace things like E- Magazines that can be downloaded from anywhere in the world, content that can be read on your mobile device. The Magazine should be full of fantastic photos, great video reviews, and the ability to make one-click purchases from fantastic Australian Suppliers.

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Primary Industries and Regions SA > Paul Sweeney

24 Nov 2015

You raise some great points Paul, thank you.

Silvia Estrada

24 Nov 2015

In a nutshell:
-Act local, think global. The key engine of growth for SA food and wine is export.
-Create and maintain a benign business environment for food and wine.
-Address innovation as another key factor of growth in a holistic manner: grants are good, but often these are presented in ways that are not useful to produce immediate business impact. A crucial barrier is having competing and non-linked grants from State Departments and Commonwealth (e.g. Food Innovation Grants/innovation vouchers), with no clear path for food manufacturers to decide which initiative they should apply for, depending on where their businesses sit (e.g. start-up, mature, declining) and their available resources.
-Support companies and organisations that can supply expertise and know-how to food and wine producers.
-Align State and Federal policies in the agri-food space.
-Look around for themes where SA can create new knowledge-based activity domains around food and wine. Work on compelling business cases (as distinct to academic reports) for advanced technologies in food (e.g. nanotechnology, 3D printing, functional foods). Also, research organisations rarely communicate the benefits of these technologies through targeted marketing materials that offer case studies in food manufacturing.
-Open collaboration and transparency between departments that produce policy and public instruments with agri-food companies.
-Support Food SA and SAWIA as interfaces with industry, don't compete with them. Continue to use secondments/grants to assist associations in their role as focal points for industry engagement.

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Primary Industries and Regions SA > Silvia Estrada

24 Nov 2015

These are amazing ideas Silvia, thank you.

Joanne Blogs

24 Nov 2015

I agree we need to extend beyond wine to include brewing (as a comparison, most pubs in WA have there own micro brewery and the swan valley has moved beyond just vineyards) and distilleries.

I believe if we want to be a point of difference for "premium" f & w, it has to be exactly that - grown sustainably and ethically, not intensively, chemically (yes I realise this sounds stupid to chemists - but without pesticides and fertilisers that end up trashing the soils and water), cruelly or over exploiting our natural resources.

Encourage more boutique crafting of produce - slow grown and in tune with natural surrounds.

Encourage local supply chains that tell a story and connect paddock to plate.

Remove red tape that inhibits producers and makers to show case with shop fronts (ie Henley beach rd (for example only) has many vacant shops, how could the govt (state & local) make it easier for people with ideas/produce/crafted wares have a shop space without them losing all their savings if it doesn't work? How do we let people try and if they fail, not lose the shirts off their back.

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Primary Industries and Regions SA > Joanne Blogs

24 Nov 2015

Thank you Joanna good points.

John blogs

24 Nov 2015

Why just food and wine? What about our world class micro breweries?? Also a couple of awarded distilleries. These guys deserve some of the special treatment (tax breaks) the wine industry gets....

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Primary Industries and Regions SA > John blogs

24 Nov 2015

Premium food and wine definitely includes breweries and distilleries - thanks for your comment John.

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Cheryl > John blogs

24 Nov 2015

Although I like the idea of promoting microbreweries in SA there are a few concerns with Malt quality from suppliers which are in AUS. Promoting the mediocre barley variety "Commander" requires use of chemicals to promote germination and should not be used.
Barley quality is a difficult element to achieve and if the right parameters are not met during the Malting process then it plays a significant issue on colour, taste etc.
Beer sales worldwide are on the decline as the younger market has a preference to ready to drink (RTD) premixes as opposed to beer.
Also many microbreweries are owned by larger producers in AUS which reduces competition to smaller brewers.
We do need to support this malting industry, particularly in SA. Only last week one of the AUS major malt suppliers announced closure of one of its malting plants in SA due to dwindling sales. This plant sends malt over to a roasting plant in Ballarat (Roasted Malt is the main ingredient used by microbreweries)
All one can say is drink more Australian beer or we will lose this industry to the overseas market.

John blogs > John blogs

24 Nov 2015

Hi Cheryl, the fact that some so-called microbreweries are owned by larger entities is all the more reason to support the true locals.
The Wheatsheaf, Lobethal and Prancing Pony make exceptional beers....no issues over malt quality there.

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Cheryl > John blogs

24 Nov 2015

Hi John,

Unfortunately there maybe an issue for these microbreweries. The Malt which they buy comes from the plant in SA which has announced closure this December. This malt is then sent to Ballarat to be roasted. It is then sent to microbrewers AUS and Worldwide so they can produce craft beer.

Unfortunately there is potential for Malt quality to diminish greatly given these microbreweries are directly impacted

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Cheryl > John blogs

24 Nov 2015

The additive which we do not want added is called Gibberellic acid (GA). If the Malt quality and grape quality (In wine) is poor, they add GA to speed up the processing time.
GA is only used when Barley and grape varieties are substandard quality. The GA chemically essentially turns a "feed only" variety into a "Human consumable" variety. GA in large quantities is not recommended.

It is the base product that needs to be looked at, and as consumers we need to make sure that the specifications are checked, as this is the product that we end up consuming! Currently there is no independent body verifying the parameters for consistency.

Hope this makes sense John

Michele Lally > John blogs

25 Nov 2015

There are also some brilliant sustainable ways to assist barley growth using holistic planned grazing at specific timing for extra tillering- some of our pasture cropping friends are using these methods but as an ex barley grower who looked at brewing our own beer, the situation with the malting co you speak of is absolutely an issue. So glad to see this point brought up. Full support of what Cheryl says here....

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Cheryl

24 Nov 2015

SA Becoming the Premium food and wine state:
Firstly, we need to go back to the growers to ensure that they understand how to grow a premium product, including the use of pesticides and preparation of soil. Growers need to use premium seeds and not substandard seeds to harvest a winning produce.
The growing of premium produce is reliant on the ground work at the commencement of the food cycle, not what food enhancers can be added into the final product.
If food producers are able to work with growers and allow them to sample the end result, there will be more buy in from all parties and the end result will be a premium product.
The focus should be in growing the best produce, as then the end result will be spectacular

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Primary Industries and Regions SA > Cheryl

24 Nov 2015

Great comment, thanks Cheryl.

Robyn Wood

23 Nov 2015

The SA government needs to keep SA free from either a national or international nuclear waste dump if we wish to keep our reputation for clean green food, wine and agriculture.

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Primary Industries and Regions SA > Robyn Wood

24 Nov 2015

Thanks for your comment Robyn.

Warwick Billings > Robyn Wood

25 Nov 2015

I agree, we have on one hand "clean and green" as something to promote, and on the other we appear to be investigating at considerable cost how much money there is to be made from becoming a nuclear waste storage facility. Personally I find the two mutually incompatible.

Chris S

23 Nov 2015

Divide up Victoria Square so that each SA region has a section. Let them promote their produce and restaurants (+ art, industry, tourism etc) with food and drink samples, sculpture, speakers, demonstrations, vouchers, maps and brochures that best promote each region to tourists and locals.

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Primary Industries and Regions SA > Chris S

24 Nov 2015

Keep an eye out at Tasting Australia in 2016, Chris! Thanks.

sarah macdonald

23 Nov 2015

through my work I speak to a high concentration of international visitors and one of the most common comments is how good our food and wine is. They tell me we have very high quality produce. Our produce also has a reputation for being uncontaminated and this is something we could really be working on promoting- healthy, quality, fresh, local and safe, foods. Our selection of specialty and "real food" restaurants, cafes and menu choices seems to be rapidly improving recently. I love it and so do our visitors. Can we promote this overseas?

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Primary Industries and Regions SA > sarah macdonald

24 Nov 2015

It's great to hear people love it as much as we do, thanks Sarah, good idea.

Jeremy Gaynor

23 Nov 2015

Opening a SA themed restaurant in Sydney and Melb is a sensible idea using ex pats and all SA produce etc - a no brainer!!

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Primary Industries and Regions SA > Jeremy Gaynor

24 Nov 2015

A popular idea! Thanks Jeremy.

Bob Sibson

23 Nov 2015

I now live in Seattle, a city with very similar food and wine values and expectations.
It is very evident that Australian wine had it's reputation destroyed by the influx of cheap low quality wines from mass producers.
If SA's reputation is to improve there needs to be an overseas roadshow with quality wines and food. With an ad campaign coordinated to match the roadshow you would definitely attract attention.
Please contact me if this idea is in any way attractive. I would love to become involved in improving the current situation.
I still import cases of SA wines each year and impress many people with the quality of the wine.

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Primary Industries and Regions SA > Bob Sibson

23 Nov 2015

Thanks for the idea, Bob.

Kim Steinle

22 Nov 2015

Whether in a rustic taverna or a fine European restaurant, one of the delightful aspects of really enjoyable dining is the simplicity, seasonality and elegance of the food and wine.

Let's avoid the massive uncoordinated mess of unrelated flavors and keep it simple.

Feom time to time, tge media, advertising and promotional images are all particular offenders.

Let's exercise discretion and taste in how we present South Australian foods and wines. After all, we do have some of the finest foods and wines in the world!

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Primary Industries and Regions SA > Kim Steinle

23 Nov 2015

Good comment, Kim. We certainly think we have some of the finest foods and wines in the world!

Jakki Temple Govan

16 Nov 2015

Open up a Restaurant in Sydney and Melbourne, A Taste of SA and provide fabulous SA service with wonderful SA food and beverage. Ensure when our SA ambassadors visit these cities they dine there, when our regions conduct roadshows they use the facilities. Employ expat South Australians and have visiting SA Chefs collaborating with the house Chef, it is a Public Relations and Sales Dream. Additions are the website becomes a portal for SATC and the food and wine regions, online sales are facilitated. The team of service personnel are well versed in all the product sold, and there is an engaged social media strategy. A self funded marketing vehicle in the two most populated cities !

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Primary Industries and Regions SA > Jakki Temple Govan

17 Nov 2015

Great idea Jakki!