Branding South Australia

About

What makes South Australia unique? What does our image say about who we are, what we think and how we live? Do we have a profile outside of South Australia that promotes what we produce and attracts people to come here?

These questions go to the heart of a new project that Premier Jay Weatherill has asked the Economic Development Board to deliver Branding South Australia.

Branding South Australia is all about developing a strong brand for our state which captures the essence of what we are about.

A brand is not just a logo, a slogan or a tag line. It is much more. It is about values and a set of beliefs that are held to be part of the fabric of a place, something that drives how we behave, what our future looks like and how we want others to see us.

To find out more detailed information about the Branding South Australia project and listen to what other South Australians have to say about the state, please visit our website, or interact via social media on Facebook, Twitter or Pinterest.