We are seeking your feedback on a draft Heritage Tourism Strategy and Action Plan for South Australia.
What’s being decided?
There is significant potential to unlock our state’s heritage places and stories. Over the next decade, heritage tourism efforts will focus on these three interconnected goals:
- Connect: Heritage encounters that deepen the visitor experience.
- Lead: A tourism industry that benefits from a professional heritage sector
- Conserve: Tourism activation conserves and enhances heritage places, sites and landscapes
Following extensive consultation with the tourism industry and heritage sector stakeholders as well as the feedback received from our previous consultation, we have identified:
- The strategies that will bolster these goals, and reflect stakeholder priorities for heritage tourism in South Australia, and,
- The actions that will be accomplished over the next two years.
A strategic, focussed approach to maximising the tourism potential of South Australia’s heritage will achieve the following key intentions:
- Growth in the visitor economy as a result of outstanding heritage experiences
- Investment and activity that conserves, retains and takes pride in the sites and stories that shape the South Australian heritage visitor experience.
We have developed a draft Heritage Tourism Strategy and action plan which outline our strategic approach to heritage tourism. We need your feedback to ensure we deliver a strong vision and framework for growing heritage tourism in South Australia.
To help inform your feedback read the draft Heritage Tourism Strategy 2020-2030 and Action Plan 2020-2022.
To have your say:
Please note: Your submissions and survey responses may be made publicly available unless you indicate on the submission or survey that you wish for these to remain confidential. Any responses that are made on a confidential basis may still be subject to access under Freedom of Information laws.
How can your input influence the decision?
Your feedback will be used to shape the final version of the draft strategy and action plan, to ensure that we have the right goals, strategies and actions to grow heritage tourism in South Australia to $1.58 billion by 2030.
What are the next steps?
The Heritage Tourism Alliance will review feedback and finalise the strategy and action plan. It will then be presented to the Minister for Environment and Water for approval to release. The strategy will be launched and implementation of action plan will commence.
For more information:
Closing date: 5pm, Tuesday 17 November
This online engagement was hosted on YourSAy from 21 October to 17 November 2020. Below is a record of the engagement.
What is heritage tourism?
Heritage tourism can be defined as activities, attractions and experiences that engage with, use or interpret heritage stories and places, including gardens, landscapes, sites, shipwrecks and objects.
Interacting with heritage can be either the primary tourism experience or an aspect of another tourism experience.
South Australian visitor experiences
Heritage underpins many South Australian visitor experiences, either as a compelling drawcard or intertwined with another reason for visiting.
Whether a visitor is exploring ruins from our mining heyday, staying in a luxurious former bank, visiting a museum, connecting with the ancient past in the outback, shopping in Hahndorf, paddling river and sea ports, or tasting wines produced from 150-year-old vines, SA’s historical legacy delivers memorable experiences by providing deep connections to local places and people.
While many visitors may not currently come to our state specifically for heritage reasons, we can take advantage of the benefits heritage provides by leveraging and repurposing our heritage assets for tourism. Research into heritage tourism consistently shows that visitors who engage with heritage spend more and stay longer than the average visitor.Developing a heritage tourism strategy and action plan will build on previous work including:
- The discussion paper released by Heritage South Australia in 2015 'Exploring Heritage Tourism Opportunities for South Australia'. This paper found that strategic investment into heritage places with tourism potential would provide considerable benefit, including improved visitor experience, increased time and money spent by international and domestic visitors, as well as helping protect and celebrate the things that are important to the community.
- The establishment of the Heritage Tourism Alliance (2016 to 2017), a key stakeholder group with an interest in furthering heritage tourism in SA. The Alliance has been reformed as part of this project.
- A Heritage Tourism Alliance led workshop in 2016 that explored heritage tourism in practice and its benefits, and identified new opportunities for ventures and collaboration.
- A 2015 economic study by the City of Adelaide which determined $375m of visitor expenditure each year can be attributed to the city’s heritage.
- A national focused Australian Heritage Tourism directions paper released by the National Trust in 2018.
Further information on these and other relevant studies is available for you to view.
South Australia’s heritage places
While heritage tourism is not limited to recognised Heritage Places, there are more than 2300 State Heritage Places in SA and 17 State Heritage Areas.
Nine sites in SA are National Heritage places, including the Naracoorte Caves which is also a World Heritage site. In addition, there are in excess of 7000 Local Heritage places across the state.
A Heritage Tourism Strategy and Action Plan will help to unlock the potential of heritage places, providing opportunities to establish new businesses that address supply gaps/shortages, and increase the range and quality of unique and engaging experiences available to visitors.
The consultation process
Through extensive consultation with tourism industry and heritage sector stakeholders from across the state we sought to identify how this potential can be realised. During the engagement period, 280 contributions were received through this website and via a series of workshops and webinars, an online questionnaire and emails to the Heritage SA team.
We have also created individual reports for:
The Heritage Tourism Alliance
A Heritage Tourism Alliance, comprising representatives of key stakeholders from across the tourism industry and heritage sector, has been formed to work with the government to develop the strategy and action plan.
The following organisations are represented on the Alliance:
- Department for Environment and Water
- South Australian Tourism Commission
- Aboriginal Affairs and Reconciliation
- South Australia Heritage Council
- State Aboriginal Heritage Committee
- Tourism Industry Council South Australia
- History Trust of South Australia
- National Trust of South Australia
- Adelaide City Council
- Local Government Association
- International Council on Monuments and Sites (ICOMOS)
- Geological Society of Australia
- Heritage tourism researchers/academics