Our strategic priorities

    Marketing

    Promoting South Australia as a key destination for recreational fishing tourism, driving awareness, appeal, and bookings of recreational fishing tourism experiences across the state.

    Experience and Supply Development

    Working with industry to balance supply constrains with demand growth and encouraging the development of recreational fishing tourism experiences across key destinations in the state

    Collaboration

    Working closely with public and private stakeholders and aligning efforts to ensure a thriving recreational fishing tourism industry.

    Industry Capability

    Ensuring operators have the knowledge and resources to deliver best practices recreational tourism experiences.

    Recreational Fishing Events

    Promoting current events and supporting the development of new events to drive awareness and trigger visitation.