Arts and Cultural Tourism Strategy

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Consultation has concluded

About

How can we grow the Arts and Cultural Tourism sector in South Australia? Share your thoughts with us.

What’s being decided?

The South Australian Tourism Commission, in partnership with Arts SA, is currently developing the Arts and Cultural Tourism Strategy, and would like your input.

The aim of the Strategy is to:

  • identify areas to increase visitor expenditure in the sector through to 2025
  • set the direction for driving Arts and Cultural tourism in South Australia.

The Strategy will use the 6 strategic priorities established in the South Australian Visitor Economy Sector Plan 2030:

About

How can we grow the Arts and Cultural Tourism sector in South Australia? Share your thoughts with us.

What’s being decided?

The South Australian Tourism Commission, in partnership with Arts SA, is currently developing the Arts and Cultural Tourism Strategy, and would like your input.

The aim of the Strategy is to:

  • identify areas to increase visitor expenditure in the sector through to 2025
  • set the direction for driving Arts and Cultural tourism in South Australia.

The Strategy will use the 6 strategic priorities established in the South Australian Visitor Economy Sector Plan 2030:

  • Marketing: Driving awareness, appeal and booking of South Australia by our target consumers
  • Experience and Supply Development: Balancing supply constraints with demand growth and developing experiences across South Australia
  • Collaboration: Working closely together and aligning efforts.
  • Industry Capability: Cultivating a sophisticated industry
  • Leisure and Business Events: Using event to drive awareness and as a trigger to visitation
  • Promote the Value of Tourism: Ensuring a solid understanding of the contribution of the Visitor Economy

This presentation provides more context into the aims and objectives of the Strategy.

Arts and Cultural Tourism is a key element of the appeal of South Australia, along with Nature & Wildlife and Food & Wine. We would like to hear your thoughts about the opportunities to grow this important sector.

Get involved

Read the South Australian Visitor Economy Sector Plan 2030, in particular the 6 strategic priorities and have your say by:

How can your input influence the decision?

Your input will help to identify issues to be addressed and strategies to be developed to support the growth of Arts and Cultural Tourism in South Australia.

What are the next steps?

Your feedback will guide the development of the Arts and Cultural Tourism Strategy.

A draft Strategy will be available for further feedback in June 2021 on this website, and the final strategy will be published in September 2021.

Contact details

For general inquiries, email the South Australian Tourism Commission at researchservices@sa.gov.au.

Closing date: 5pm, Wednesday, May 2021



Background

What is Arts and Cultural Tourism?

Arts and Cultural Tourism is a key element of the appeal of South Australia, along with Nature & Wildlife and Food & Wine.

Arts and Cultural Tourism can be defined as tourism activities, attractions and experiences that engage with arts and culture, including, but not limited to:

  • Aboriginal Experiences
  • Performing Arts
  • Museums, Galleries or Studios
  • Festivals and Cultural Events
  • History and heritage buildings or sites

Interacting with arts and culture can be either the primary tourism experience or an aspect of another tourism experience.

We are developing an Arts and Cultural Tourism Strategy to drive the sector through to 2025.

The Consultation Process

Extensive consultation across the Arts, Culture and Tourism industries is underway, with over 20 face to face consultation meetings having already occurred.

Additionally, on the 20th April, a forum was held at the Grainger Studios, attended by over 100 stakeholders, organised by Festival Adelaide, the Tourism Industry Council of South Australia and the Arts Industry Council of South Australia.

We will develop the draft Arts and Cultural Tourism Strategy using existing strategies, consumer insights, consultation meeting input, forum feedback and the survey contents.

The draft Arts and Cultural Tourism Strategy will be available for public comment in June 2021. Once further feedback on this draft strategy is addressed, the final strategy will be launched in September 2021.

The Steering Committee

The Steering Committee overseeing the development of the strategy is comprised by representatives of the South Australian Tourism Commission and Arts SA.

Representation on the Steering Committee also includes Aboriginal Affairs and Reconciliation (Department of Premier and Cabinet) and Events South Australia.

Read the South Australian Visitor Economy Sector Plan 2030, in particular the 6 strategic priorities and get involved.


Consultation has concluded