Draft Arts and Cultural Tourism Strategy
Consultation has concluded
We want your feedback on the draft Arts and Cultural Tourism Strategy.
What's being decided?
In partnership with Arts SA, SATC have developed the Draft Arts and Cultural Tourism Strategy, and would like your feedback.
The aim of the Strategy is to:
identify areas to increase visitor expenditure in the sector through to 2025
set the direction for driving Arts and Cultural tourism in South Australia
The Strategy uses the six strategic priorities established in the South Australian Visitor Economy Sector Plan 2030:
- Marketing: Driving awareness, appeal and booking of South Australia by our target consumers
- Experience and Supply Development: Balancing supply constraints with demand growth and developing experiences across South Australia
- Collaboration: Working closely together and aligning efforts
- Industry Capability: Cultivating a sophisticated industry
- Festivals and Events: Using festivals and events to drive awareness and as a trigger to visitation
- Value of Arts and Cultural Tourism: Ensuring a solid understanding of the contribution of the Visitor Economy
The Arts and Cultural Tourism Strategy 2025 - contextual presentation provides more context into the aims and objectives of the Strategy.
Background
Arts and Cultural Tourism is a key element of the appeal of South Australia, along with Nature & Wildlife and Food & Wine.
Arts and Cultural Tourism can be defined as tourism activities, attractions and experiences that engage with arts and culture, including, but not limited to:
- Aboriginal Experiences
- Performing Arts
- Museums, Galleries or Studios
- Festivals and Cultural Events
- History and heritage buildings or sites
- Outdoor and Public Art
Interacting with arts and culture can be either the primary tourism experience or an aspect of another tourism experience.
The Arts and Cultural Tourism draft strategy was developed in consultation with over 100 stakeholders.
Get involved
Read the Draft Arts and Cultural Tourism Strategy
Have your say by:
- completing our survey
- joining the online forum
- emailing your feedback to researchservices@sa.gov.au
What are the next steps?
Your input will help to identify issues to be addressed and strategies to be developed to support the growth of Arts and Cultural Tourism in South Australia. We are developing an Arts and Cultural Tourism Strategy to drive the sector through to 2025.
The final strategy will be published in October 2021.
